HAY - WRONG COLLECTION
SEBASTIAN WRONG
SEBASTIAN WRONG
Imaginée par le designer britannique Sebastian Wrong (connu pour son travail pour l'éditeur Established & Sons), la collection Wrong for Hay présente une série éclectique de mobilier et objets pour la maison, reflétant l'énergie créative bouillonnante de Londres. Comprenant des canapés, fauteuils, luminaires, textiles, céramiques et un peu d'art de la table, la collection, qui a été présentée à l'occasion du London Design festival, met en avant le travail de designers reconnus comme les nordiques Bertjan Pot, Anderssen & Voll, Smithmatthias ou encore Natalie du Pasquier et Ian McIntyre. Elle se veut novatrice, singulière et... abordable.
WRONG FOR HAY is a new design venture. A collaboration between Danish design brand HAY and London-based designer Sebastian Wrong. WRONG FOR HAY makes its debut at the 2013 London Design Festival with a collection of items, ranging from lighting to furniture, textiles and accessories. Since its first collection debuted in Cologne in 2003, HAY has built up a global manufacturing and distribution network, including dedicated HAY stores in Denmark, Norway and Germany. A strong relationship between designer, manufacturer, distributor and consumer allows for flexibility and innovation at affordable prices.
WRONG FOR HAY builds upon these foundations. Both satellite collection and standalone venture, WRONG FOR HAY is based in London under the creative direction of Sebastian Wrong, WRONG FOR HAY draws upon the city’s creative energy, eclecticism and talent to explore new working relationships, new products and new markets. HAY’s principle of good design at accessible prices will be central to WRONG FOR HAY. The debut collection exemplifies London’s global sphere of influence, offering an eclectic selection of new products from both established and emerging designers.
WRONG FOR HAY is a new design venture. A collaboration between Danish design brand HAY and London-based designer Sebastian Wrong. WRONG FOR HAY makes its debut at the 2013 London Design Festival with a collection of items, ranging from lighting to furniture, textiles and accessories. Since its first collection debuted in Cologne in 2003, HAY has built up a global manufacturing and distribution network, including dedicated HAY stores in Denmark, Norway and Germany. A strong relationship between designer, manufacturer, distributor and consumer allows for flexibility and innovation at affordable prices.
WRONG FOR HAY builds upon these foundations. Both satellite collection and standalone venture, WRONG FOR HAY is based in London under the creative direction of Sebastian Wrong, WRONG FOR HAY draws upon the city’s creative energy, eclecticism and talent to explore new working relationships, new products and new markets. HAY’s principle of good design at accessible prices will be central to WRONG FOR HAY. The debut collection exemplifies London’s global sphere of influence, offering an eclectic selection of new products from both established and emerging designers.
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